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When The Gavel Falls, It's Both Buyers
And Sellers Who Win At Auctions
People everywhere are SOLD on auctions!
| Livestock, antiques, art, business equipment, collector cars, electronics, real estate - it's hard to name something that hasn't been sold at an auction. Auctions eliminate lengthy turn-around time for sellers, and buyers are able to pay the price they want in the spirit of competition. |
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Auctions are successful because they work. They give sellers a fast and efficient way to market their merchandise at a fair market price. And buyers have the opportunity to "shop" for unique merchandise, bidding prices they can afford. |
This win-win situation is created by the auctioneer . . . the professional marketing executive trained and experienced at conducting public sales. Auctioneers dedicate many long hours to prepare for and orchestrate a single auction, so that when the gavel falls, the outcome is positive for both the buyer and seller. Some of their responsibilities include:
- rendering and appraisals on merchandise,
- advertising the sale,
- repairing and cleaning up items for display,
- keeping a financial record of items sold,
- cleaning up of the site after the sale.
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Auctioneers of today are educated marketing professionals versed in their field. They are detail-oriented, technology savvy and leaders in their community. They just keep getting better at their trade and that's a plus for consumers. |
Many auctioneers attend auction school to learn their trade, then become licensed in their profession. They also attend annual continuing education classes to keep up on current trends and to learn new methods, such as video auctioneering and live internet auctioneering. Some auctioneers are specialized in fields such as real estate, personal property, agri-business, legal, and more.
Perhaps most importantly, auctioneers create a competitive and entertaining atmosphere that attracts consumers to the sale. Their hand gestures, eye contact with the crowd, and their rhythmic "chant" stirs buyers and brings the sale to life. It's what separates auctions from other types of sales. |
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